We started our design with real parents whose children suffered from night terrors.
With real input from parents, we provided proven user flows and worked with the Lully team to deliver a strong first product for launch.
Together we created an iOS app to record, predict, and communicate with the device using Bluetooth Low Energy (BLE). Not only did we want a functioning product, we wanted to introduce levity to a stressful situation and carry Lully’s branding into the app. To do this, we introduced illustration and animation designed to reassure and reduce worries.
With our help, Lully is making a positive, healthy impact for families suffering from night terrors.
Visual design to comfort parents
Our main motivation for design was to reassure parents and grant everyone a good night’s sleep.
To encourage parents whose child had a night terror last night to keep using the iOS app and BLE device, we introduced a progress screen. At a glance, parents could see fewer night terrors and more nights of peaceful slumber in between incidents.
Proven user flows for peaceful rest
We kept the iOS app user experience simple—not wanting to keep sleep-deprived parents away from their beds any longer than necessary. We then took our designs to bedrooms, fine tuning displays that parents could use and would not cast too much bright light.
Our goal with testing was to reassure parents and provide guidance as to what types of movement to look for in their child’s sleep.